Jewelry designed to empower

I was thrilled when Whitney Wright, founder of Elia Fulmen Jewelry Co. and co-founder of Athena Collective, reached out to me to design a brand identity for her jewelry company all about empowering women. Elia Fulmen features 14k gold vermeil charms that women wear, share, and trade to form connections and community.

We collaborated on crafting a custom logo design, brand identity, and guidelines for her brand, as well as colorful shipping packaging and card designs. Each charm has a unique color, icon, and mantra written by Whitney herself.

We also designed a Shopify website and a social media strategy guide and high-quality content plan, as well as paid Facebook and Instagram ads to help Elia Fulmen grow in community, sales, and reach. My role in the social and digital marketing, has been to lead the art and creative direction including production of gifs, photography, and video production, as well as concepting for photoshoots and campaigns in collaboration with other freelancers.