Good spread

Design for a peanut butter brand and festival with a mission

Good Spread is a peanut butter brand that supports the work of Mana Nutrition, a Georgia-based factory producing life-saving food for malnourished children worldwide. In collaboration with narrative studio 1504, I led a comprehensive brand refresh—redesigning the logo, updating the color palette, introducing a new character, and creating a playful yet purposeful peanut label.

The work extended to packaging and event design, including a new mailer box and the inaugural Manafest event poster. My role combined creative direction, brand consulting, and Risograph print production—shaping everything from festival posters and postcards to color systems and typography that connect the products, the cause, and the community.