Shining a Light on the world of money for parents & teens.
Greenlight is a debit card and app for managing family finances. Kids can save, earn, invest, spend and give — with parent approval on every transaction. As a Designer and Art-Director at Greenlight, I helped evolve the brand to become appealing for teens and parents alike.
Art Direction + BRAND Activation
Results
My impact on the brand in 2021 as design and art-direction lead for acquisition:
✿ Improved evergreen digital ad performance
($118 CPA versus $146), with a stellar click-to-registration rate (3.2% versus 1.75%)
✿ Delivered 31 display campaigns/experiments, delivering 5% of our new family growth for GL
✿ Art-directed a two-day photoshoot which aligned the product with a new teen target market
✿ Sustained above-industry-average engagement rates
✿ Delivered 306 images and 32 videos
✿ Drove 15% GL of registrations for the year via paid social.
Art direction
Photographer: Kirsten Thieman
Design
Acquisition: Display and Paid Social
Product launch: “Investing for Parents”
On their blog →
“Sam has continuously enhanced the impact of our acquisition efforts. From brand new expressions to to optimizations, she has always delivered assets that “move the needle.” We’ve seen great success with her social creative and her photoshoot direction and pre-production. Sam has made a huge impact on our collective work through her blue sky efforts.”
- Josh LaFayette, Art Director & Manager
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